Course Description
The Bachelor of Business Administration (BBA) is a comprehensive undergraduate program designed to build a strong foundation in business management, entrepreneurship, and organizational leadership. The program equips students with essential managerial, analytical, and decision-making skills required to succeed in today’s dynamic corporate environment.
The curriculum covers core areas of business such as Management Principles, Marketing, Finance, Human Resource Management, Economics, Accounting, Business Law, Operations Management, and Strategic Management. Emphasis is placed on developing practical knowledge, communication skills, problem-solving abilities, and ethical business practices.
The BBA program integrates case studies, projects, presentations, internships, and industry exposure, enabling students to apply theoretical concepts to real-world business scenarios. It also encourages innovation, entrepreneurship, and leadership through experiential learning and skill-based training.
The program is typically completed over three years (six semesters) and serves as an excellent foundation for higher studies such as MBA, PGDM, or specialized postgraduate programs, as well as for direct entry into the corporate sector.
Key Highlights
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Strong foundation in business and management principles
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Industry-oriented curriculum with practical exposure
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Focus on leadership, communication, and analytical skills
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Internship and project-based learning
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Entrepreneurial and innovation-driven approach
Career Opportunities
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Business Analyst
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Marketing Executive
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HR Executive
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Financial Analyst
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Operations Executive
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Sales Manager
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Entrepreneur / Startup Founder
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Management Trainee
Program Outcomes
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Comprehensive understanding of business functions
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Effective communication and leadership skills
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Ability to analyze business problems and make decisions
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Entrepreneurial mindset and ethical business perspective